The anticipation for Devara, Jr NTR’s upcoming action-packed drama, has reached new heights as the film secures an astounding pre-release business deal. Slated to release on September 27, 2024, Devara has already set the box office on fire, even before its release. With a stellar cast and crew, and directed by Koratala Siva, this film is making headlines with its impressive business deals across regions.
Pre-Release Business Overview
The worldwide pre-release theatrical business for Devara has touched a whopping ₹182.25 crore. This includes deals for theatrical rights across various regions, reflecting the massive excitement surrounding the film. Here’s a breakdown of the pre-release numbers:
- Nizam Region: ₹44 crore
- Ceeded: ₹22 crore
- Andhra Pradesh (UA): ₹12.40 crore
- Overseas Rights: ₹27 crore
- Hindi + Rest of India (ROI): ₹20 crore
Other regions such as Karnataka and Tamil Nadu have also seen significant numbers, with Karnataka’s rights valued at ₹16 crore and Tamil Nadu at ₹6 crore.
Satellite, Digital, and Music Rights
In addition to theatrical deals, Devara has raked in big money from non-theatrical rights as well. The satellite, digital, music, and dubbing rights for the film have collectively brought in an estimated ₹400 crore, making this one of the biggest deals in the Telugu film industry. This figure covers the entire budget for both parts of the Devara franchise.
Star Power and Strong Pre-Sales
The film’s massive pre-release business can be attributed to Jr NTR’s star power, following his stellar performance in RRR. Devara marks his return to the big screen in a solo role after a six-year gap, which has only heightened fan anticipation. The film also stars Bollywood actors Janhvi Kapoor, making her Telugu debut, and Saif Ali Khan as the antagonist Bhaira, adding to the film’s pan-India appeal.
Advance bookings have also started with a bang. In the US alone, Devara has grossed over $500,000 in pre-sales for its premieres, setting the stage for a massive opening weekend globally.
Break-Even Target and Box Office Expectations
Given the enormous pre-release business, the film’s break-even point has been set at ₹184 crore. With the film’s buzz and the lack of competition in the immediate release window, trade analysts expect Devara to easily surpass this figure. The film’s pan-India appeal, especially in Hindi-speaking markets, is another factor that could drive its box office success.
Final Thoughts
Devara is shaping up to be one of the biggest blockbusters of 2024, with record-breaking pre-release business and sky-high expectations. As it gears up for a worldwide release on September 27, all eyes are on Jr NTR and Koratala Siva to deliver a cinematic spectacle. Fans and trade analysts alike are eagerly awaiting the film’s performance at the box office, which is expected to set new benchmarks for Telugu cinema.
