The Punjabi film Shukrana, directed by Gippy Grewal, had its theatrical release on September 27, 2024. The movie was highly anticipated in the Pollywood industry due to its ensemble cast and emotional narrative. However, despite the initial excitement, Shukrana has struggled to maintain momentum at the box office.
Day 5 Box Office Collection
As of Day 5, Shukrana has amassed a total India net collection of ₹0.78 crore. On its fifth day, the film earned ₹0.08 crore, a noticeable dip from its weekend numbers. The movie had a relatively strong opening weekend, grossing ₹0.6 crore in the first three days, but started facing significant drops as the weekdays approached.
| Day | India Net Collection |
|---|---|
| Day 1 (Friday) | ₹0.1 crore |
| Day 2 (Saturday) | ₹0.2 crore |
| Day 3 (Sunday) | ₹0.3 crore |
| Day 4 (Monday) | ₹0.1 crore |
| Day 5 (Tuesday) | ₹0.08 crore |
| Total | ₹0.78 crore |
The film’s performance in its primary markets of Punjab, Chandigarh, and Ludhiana has seen fluctuating occupancy rates, with a general downturn in ticket sales starting from Day 4. Despite decent performances in select cities, the film’s overall earnings have failed to pick up.
Worldwide Collection
The worldwide collection of Shukrana remains modest, with no significant contributions from overseas markets. The film’s earnings outside India are negligible, reflecting a lack of traction in international markets, which further complicates its box office journey. Punjabi films generally rely heavily on the local audience, and Shukrana has yet to gain the attention of global Punjabi-speaking communities.
Audience Reception and Critical Response
Though Shukrana was anticipated to perform well due to its star-studded cast and emotional storyline, the reception has been lukewarm. Early reviews from critics and audiences have pointed out a lack of engaging plot progression, which may have impacted its performance. The film’s pacing and some overused tropes in the storyline did not resonate with viewers as expected.
On the brighter side, the film’s cast, particularly the lead performances, received praise for their acting and emotional depth. Gippy Grewal’s performance has been singled out as a high point, but the film’s script and execution haven’t managed to keep audiences hooked.
Hit or Flop Verdict?
As of Day 5, Shukrana is heading towards a status of “flop” unless it picks up significant steam in the coming days. With its current collection of ₹0.78 crore, the film is far from breaking even. It was produced on a budget of approximately ₹5 crore, and unless the film sees a surge in footfall over the weekend or generates substantial word-of-mouth interest, it’s unlikely to recover its production costs.
A major factor behind its underperformance is the lack of effective marketing and weak weekday collections. With increasing competition from other films and content available on streaming platforms, Shukrana is fighting an uphill battle at the box office.
Conclusion
Shukrana has faced a challenging first five days at the box office. While the movie had a decent start, its steady decline in collections suggests that it may not achieve commercial success unless it sees a sudden turnaround. As the film heads into its second week, the coming weekend will be crucial in determining its final box office fate. For now, Shukrana remains a struggling release in the Pollywood industry, falling short of its pre-release expectations.
